Happy New Year 2016 !!!!

 

Pace wishes you a joyful, bright, prosperous and happiest

New Year !

7 Facebook trends expected in 2016

New features are added to Facebook. They will contribute to the development of the companies through the digital channel. Like

1. The Search Marketing with Search FYI, a search tool which personalizes results by adding current popular posts to the results.
2. The advertisement through Messenger allows companies to improve their customer service offering conversations, stock management, order status … 
3. The Virtual support which can deliver a service and complete task instead of you like booking a train ticket.
4. The Instant Articles, with this tool, Facebook creates articles that load instantly.
5. The Notify, a notification app which aggregate stories and push them directly onto user’s lockscreen. 
6. The Facebook live, the live video streaming which allow celebrities to broadcast live video to watching their fans.
7. The accessibility of Facebook datas like conversation around events, brands, topics and activities….

2016 Web marketing trends and predictions

2015 year will end. 2016 comes soon. The trends of Web marketing evolve. In 2016, companies need to bet on the 7 following trends :

• Marketing Analytics: companies integrate in its strategy analytics figures. They use it for tracking users and business performances on Digital channels and for targeting its digital strategy.


• Content Marketing: companies stress on content marketing and also, use users for creating more relevant and inspiring contents, for interacting with them, for building loyalty and for creating positive e-reputation.


• Video Marketing: the use of video for marketing purpose is growing. Video advert becomes the best way to promote a product. It allows to attract quickly costumers attentions, develop business and earn more trust in their eyes.


• Online Ads: will rise in 2016. It spreads on the web in the form of SEO, Google ads, targeted paid advertising ... Following months, it will become targeted adverts.


• Personal touch: companies need to interact with costumers with personalized contents. Every costumers are unique and they have their own tastes and needs. Humanized contents allow companies to increase sales, satisfy and preserve customers.


• Story telling: with the story telling techniques, companies attract the emotion of customers by telling stories. This techniques inspire emotion in costumers and increase their trusts.


• Micro targeting: it is the most effective campaigns. Niche targeting target more effectively customers in aim to promote on the web. 

Merry Xmas !!!

Wishing you all the joys of Christmas

 and

many good wishes for a New Year of

happiness, peace and prosperity

Pace Business Consultants