Happy New Year 2016 !!!!

 

Pace wishes you a joyful, bright, prosperous and happiest

New Year !

7 Facebook trends expected in 2016

New features are added to Facebook. They will contribute to the development of the companies through the digital channel. Like

1. The Search Marketing with Search FYI, a search tool which personalizes results by adding current popular posts to the results.
2. The advertisement through Messenger allows companies to improve their customer service offering conversations, stock management, order status … 
3. The Virtual support which can deliver a service and complete task instead of you like booking a train ticket.
4. The Instant Articles, with this tool, Facebook creates articles that load instantly.
5. The Notify, a notification app which aggregate stories and push them directly onto user’s lockscreen. 
6. The Facebook live, the live video streaming which allow celebrities to broadcast live video to watching their fans.
7. The accessibility of Facebook datas like conversation around events, brands, topics and activities….

2016 Web marketing trends and predictions

2015 year will end. 2016 comes soon. The trends of Web marketing evolve. In 2016, companies need to bet on the 7 following trends :

• Marketing Analytics: companies integrate in its strategy analytics figures. They use it for tracking users and business performances on Digital channels and for targeting its digital strategy.


• Content Marketing: companies stress on content marketing and also, use users for creating more relevant and inspiring contents, for interacting with them, for building loyalty and for creating positive e-reputation.


• Video Marketing: the use of video for marketing purpose is growing. Video advert becomes the best way to promote a product. It allows to attract quickly costumers attentions, develop business and earn more trust in their eyes.


• Online Ads: will rise in 2016. It spreads on the web in the form of SEO, Google ads, targeted paid advertising ... Following months, it will become targeted adverts.


• Personal touch: companies need to interact with costumers with personalized contents. Every costumers are unique and they have their own tastes and needs. Humanized contents allow companies to increase sales, satisfy and preserve customers.


• Story telling: with the story telling techniques, companies attract the emotion of customers by telling stories. This techniques inspire emotion in costumers and increase their trusts.


• Micro targeting: it is the most effective campaigns. Niche targeting target more effectively customers in aim to promote on the web. 

Merry Xmas !!!

Wishing you all the joys of Christmas

 and

many good wishes for a New Year of

happiness, peace and prosperity

Pace Business Consultants 

The importance of Content Marketing

For several years, huge number of websites explode. To thrive in business and to distance competitors, today, a company need to build a web marketing strategy: Have a website, a social media account. ... And and a....nd adopt the Content Marketing: The heart of online success. Without content, a website can't be index - link to Google and other search engine.


Content marketing possesses many advantages for companies. It

• increases companies' visibility
• develops customers' higher trust level and loyalty
• generates website's traffic  
• and opens a channel of communication through social media

The importance of Responsive Website for the grow of your business

The launch of smartphones and tablets on the market changes the vision of the web. More and more people begin to use mobile devices for surfing the net rather than using Desktop. They consult the same website on diverse devices. One thing is certain, we live in a world where mobile Internet become important. The website need to be compatible with smartphone, desktop, tablet… and in the same time, available anywhere anytime. It’s useless to design two different websites. One website is enough for handling both desktop and mobile users. The Responsive Website.

But What is Responsive Web Design?

Responsive design teams create a single site to support many devices, but need to consider content, design and performance across devices to ensure usability.

So Why Responsive Web Design is important? What are the benefits?

In effect, there are 5:

1. Support the Multi-Device User

Websites and its contents need to be adaptable and available for users on all devices, which exist on the market: Desktop, tablet, Smartphone, …

2. Save money and time

Having a Responsive website save money and time. With this kind of site, a single website is enough to be seen on all devices. No need to duplicate separate websites for desktop and mobile version.

3. Improve Search Engine Rankings

As well as saving time by having just a single website to maintain, there are also SEO benefits to this approach. Instead of having to build links and traffic to multiple sites, responsive web design lets you concentrate all your SEO efforts on one website. In the meantime, Responsive design can increase sales and generate more traffic.

4. Improve conversion rates

Responsive websites have higher conversion rate compared to other web sites. With technology’s evolutions, people tend to use their tablets and smart phones for going online. If your website is available to these users, we guaranty that your conversion rate will generate revenue.

5. Google Recommends It

Google recommends responsive web design for improved search engine results. Google can identify the content requirements of users and suggests mobile-friendly web sites.