Best wishes 2017 !

Pace wishes you a joyful, bright, prosperous and happiest New Year !

5 risky digital marketing strategies that marketers need to take

and worth to take. Don't be affraid, try them!

1. switch from out-bound to content marketing: Content marketing drives more traffiic and leads than out-bound. It will highlight your company at the top of the search engine. 
2. publish eye-catching, fun and interactive contents: to attract more consumers. 
3. use divers social media channels: like blogs, LinkedIn, Facebook, Twitter, Google + and also, the new ones Snapchat, Instagram ... to reach consumers, to publish articles / videos and target specific groups and audiences. 
4. write content for REAL PEOPLE: write well and simply. Use keywords to draw more traffic from search engine. 
5. repost your top blog post with new title and visual. 

Web marketing / How to create a click worthy headline ?

8 out of 10 people read headline

but only 2 out of 10 read the rest of article

 A good headline brings lot of clicks to your posts. A poor headline renders your post invisible. It becomes the best way of persuading readers. To retain their attentions, you should adopt the following title ideas:             

1. The formula HOW? which propose results: Exemple: How to create a click worthy headline?
   
   2. Headline resolving a problem: Exemple: 10 strategies for building sucessful online business. 
   
      3. Expressing an affirmation: "Facebook joins the stock market"
   
        4.  Controversy: "The causes and consequences of Brexit"
   
          5.  Short, Clear and Concis headlines: "Wearing black make you look slimmer"
   
            6. Questions: "A geek: an asset for companies"
   
              7. Cogitate and intriguate headlines: "The cloud threatens companies'datas"
   
                8. Top lists: "UK top 50 Digital Agencies in 2016"
   
   
    

2016 Digital Marketing Plan

A new year starts. You need to define a new digital marketing plan for 2016.

1.            Set your goals and objectives like launching a new product/ service, make different thing from competitors …

2.            Target your online audience by their age, hobbies and location.

3.            Built your business strategy: evaluate your strengths, weaknesses, opportunities, threats and pricing

4.            Construct your promotional plan through digital channels like SEO, social media, email marketing and content marketing.

5.            Use high quality images, testimonials & reviews of your products/services

6.            Finally, create partnerships.