The importance of Content Marketing

For several years, huge number of websites explode. To thrive in business and to distance competitors, today, a company need to build a web marketing strategy: Have a website, a social media account. ... And and a....nd adopt the Content Marketing: The heart of online success. Without content, a website can't be index - link to Google and other search engine.


Content marketing possesses many advantages for companies. It

• increases companies' visibility
• develops customers' higher trust level and loyalty
• generates website's traffic  
• and opens a channel of communication through social media

The importance of Responsive Website for the grow of your business

The launch of smartphones and tablets on the market changes the vision of the web. More and more people begin to use mobile devices for surfing the net rather than using Desktop. They consult the same website on diverse devices. One thing is certain, we live in a world where mobile Internet become important. The website need to be compatible with smartphone, desktop, tablet… and in the same time, available anywhere anytime. It’s useless to design two different websites. One website is enough for handling both desktop and mobile users. The Responsive Website.

But What is Responsive Web Design?

Responsive design teams create a single site to support many devices, but need to consider content, design and performance across devices to ensure usability.

So Why Responsive Web Design is important? What are the benefits?

In effect, there are 5:

1. Support the Multi-Device User

Websites and its contents need to be adaptable and available for users on all devices, which exist on the market: Desktop, tablet, Smartphone, …

2. Save money and time

Having a Responsive website save money and time. With this kind of site, a single website is enough to be seen on all devices. No need to duplicate separate websites for desktop and mobile version.

3. Improve Search Engine Rankings

As well as saving time by having just a single website to maintain, there are also SEO benefits to this approach. Instead of having to build links and traffic to multiple sites, responsive web design lets you concentrate all your SEO efforts on one website. In the meantime, Responsive design can increase sales and generate more traffic.

4. Improve conversion rates

Responsive websites have higher conversion rate compared to other web sites. With technology’s evolutions, people tend to use their tablets and smart phones for going online. If your website is available to these users, we guaranty that your conversion rate will generate revenue.

5. Google Recommends It

Google recommends responsive web design for improved search engine results. Google can identify the content requirements of users and suggests mobile-friendly web sites.